Posted on October 2, 2013 by Sylvia Hines CEO
Sylvia Hines, CEO of Media for Development, talks about the launch of ‘Lean Social‘ (a project to support innovation in the social sector) and the need for the voluntary sector to kill its sacred cows.
The traveler shows his gratitude for the farmer’s help by killing the cow. A year and a day later he goes back to see how the farmer is doing and is welcomed with a table piled high with food. “It forced him to put his pastures to new uses,” said Enrique, my storyteller. ‘In Cuba, we need to kill our cows.’
I suspect it would read rather differently if told from the farmer’s perspective. What did he eat while his new crops – or whatever new business he embarked on – were maturing? Exactly how did he hit upon his recipe for success?
Here in the UK many of our metaphorical cows are being killed at the moment through cuts or reorganised commissioning processes. The difficulty, particularly for small organisations with limited resources, is twofold: how much to invest in necessary innovation where the outcomes are uncertain, and how to organise the innovation process to have the best chance of success.
It’s a challenge similar to that faced by startups. A typical startup is driven by a small team of people with an idea they think is great, a lot of enthusiasm and not much money. And the problem is that that ‘not much money’ can disappear extremely quickly.
“Here in the UK many of our metaphorical cows are being killed at the moment through cuts or reorganised commissioning processes.”
Innovation is at the heart of Media For Development’s approach to solving social challenges and we’ve made mistakes in the past about how we’ve gone about it. A project dear to our heart, for example, was the Freeasabird website, a peer support website for and by women leaving prison. It was a great idea and we spent a year training a team of women and creating content for the site. When it didn’t take off in the way we’d hoped, our funding had gone and there was little we could do to resurrect it.
In learning from this, we’ve been inspired by the ‘Lean startup’ method which has gained particular currency in the digital world. ‘Lean’ is a systematised way of developing a service or a product in small incremental stages with constant testing and feedback. This means that business assumptions can be tested and validated at every stage and financial investment protected as far as possible.
Our belief is that this approach could offer real value across the voluntary sector and facilitate a new and more cost-effective way of developing innovative services. We’re really excited to have been given a one year grant by Esmee Fairbairn Charitable Trust to try out this approach on some of the ideas we’re wanting to develop and to share both the principles and our learnings across the voluntary sector.
We’ll be starting the process with these blogs and would love to hear from people who have experience of working in similar ways.
Sign up below for regular updates on Media for Development’s ‘Lean Social’ project and innovation within the voluntary sector:
Category: Lean Social Tags: innovation, Lean Social, Lean Startup, UK voluntary sector
'When I was remanded, I gave up on my filmmaking career, but that changed when I signed up for the Radio Wanno course'.
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WINNER - EVCOM Clarion Award 2014
Documentary - The Butler Trust - One nomination can change prison.
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Doing Time with Eddie Nestor
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Governor's Question
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2011
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HIV - A Life Sentence
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An Interview with Stephen Fry
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The Struggle
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Safety In Custody
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The Radio Wanno Weekend Show
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The Radio Wanno Breakfast Show - The first daily prison radio breakfast show
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The Big Interview: Louis Ferranti Mafiosi
Let's have more services for young dads like @youngdadstv, instead of dad-bashing http://t.co/KIc4M6Zx2s @SeanyOkane
— Fatherhood Institute (@fatherhoodinst) November 14, 2013
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Unit 11, Bayford Street Industrial centre
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E8 3SE
Tel: 0208 1917330
Visiting us:
From Bethnal Green Tube Station: Walk along Cambridge Heath Road heading North towards Hackney Central. Take the left turn onto Bayford Street, and then a right turn onto Elizabeth Fry Road (Walking time 23 minutes)
From London Fields Overground Station: Turn right onto Mentmore Terrace, take a left onto Lamb Lane and then turn right onto Sidworth Street. The entrance to the Bayford Street Industrial Centre is on the left (Walking time 2 minutes)
Alternatively take bus 106 or 254 from Bethnal Green (Stop S on Cambridge Heath Road) towards Hackney and get off at St Josephs Hospice (Stop LP). From there walk 0.1 miles down Mare Street in the same direction and turn left onto Bayford Street. Turn right onto Elizabeth Fry Road and the entrance to the Bayford Street Industrial Centre is on your left.
General enquiries:
Please contact Alice, our administrator at aliceh@insidejobproductions.co.uk
Media for Development projects to learn lessons from digital companies and apply them to social problems.
Read the Lean Social blog.
Supported and funded by the Esmée Fairbairn Foundation.
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